Software publisher: 4 marketing automation scenarios
The software publisher must design and implement the relevant marketing automation scenarios, […]
Adwords, how does it work
Paid referencing represents a significant lever for generating traffic on your website […]
Why are software companies adopting inbound marketing en masse
Since the appearance of inbound marketing, we have witnessed a meteoric increase […]
Tools for prospecting on LinkedIn
Initially, LinkedIn was a professional network related to job search and classic […]
9 tips for optimizing your site’s landing pages
A Landing page – also called a capture page or landing page […]
Brand content: what is it? And how do you create an effective strategy
Videos, blog articles, posts on social networks… Brand content can take many […]
Our tips for optimizing your Call To Action
A call-to-action or action button, popularized by the acronym CTA, is, as […]
Content maintenance: when should you update your blog posts
All blog owners have the same goal: to see their articles appear […]
Smart Goals: 10 Examples of SMART Marketing Goals
If the design of a marketing strategy has an end (developing your […]
Pardot vs Plezi: which marketing automation solution to choose
Hubspot, Eloqua, Plezi, Pardot… It can be difficult to choose between the […]