The process of launching a website is stressful and difficult. It doesn’t matter if it’s an individual blog or a corporate website, the challenge is the same. You need to begin promoting your website to ensure that genuine, real-life visitors are able to find you and appreciate your content.
The past month has spent the last month working on my payment blog. When I first started, I made many errors. What many people do not realize is that designing and building your website is only the beginning. The way you launch your website is the key to the speed at which it goes live and begins to work for you.
This article will provide you with the game plan of what you should do once you’re ready (or close to being ready) to go live with your site to be prepared for some of the challenges I faced:
1. Create a pre-launch website – Launching website announcement
If your site isn’t fully functional does not mean that you shouldn’t begin advertising it. Actually advertising your website with the countdown prior to launch can create more excitement and interest than advertising it following it’s made available ( Let see Website launch checklist)..
Add a sign-up form so that visitors are notified of your launch. LeadPages offers no-cost launch pages templates that you can incorporate into your website. If you’re using WordPress then you can install and download a plugin such as EZP Soon Page, EZP Soon Page and Easy coming Soon.
2. Make at least 3-5 pieces of content of top quality – Launching website announcement
All promotional strategies you implement are heavily based on the quality of your content. People will expect high-quality content that is highly useful in your field If they don’t get it, they’ll never return to your site.
Before you go live, write at least three (minimum three, ideally 10) articles that have amazing content. If you are able to write more than 1,200 words for each piece, you will have the best chance of getting ranked in search engines, and also the highest chance of getting hyperlinks to your website.
Some suggestions for the content of these first pieces of content could include:
- How to post.
- Expert roundups: Ask the most renowned specialists in your area their thoughts or suggestions on a particular area.
- Practical tips for solving the common issues within your field.
- Questions in your field.
- A list of definitions for industry.
3. Offer your visitors the option to join your email list.
A list of email addresses will provide you a means to communicate to your visitors even if they do not ever visit your site for the next time. Join an email marketing company such as MailChimp or AWeber and then choose one of their templates to incorporate an opt-in form on your website.
Be sure to give your people a reason to sign up for your mailing list, for example an ebook for free or guide that provides important information to your group of readers.
4. Begin networking with influencers in your industry
This method is best used when you own a non-commercial website, but it could also be useful on business websites that contain plenty of interesting content.
Get in touch with well-known professionals within your field to let them know about the new website. Are you unsure who to reach? Make use of a tool like BuzzSumo to locate journalists, bloggers, and businesses as well as social media influencers that might want to share your website to their fans.
I would suggest beginning slowly by following them on social media and sharing their content to your network (no regardless of what size). Check out their blog posts and then leave thoughtful comments. After a few minutes you could write them an email with an overview. Do not solicit them to publish your content. If your content is of high quality it will be recognized and then share the content on their own.
5. Set up online alerts to your blog’s name – Launching website announcement
While you’re marketing your website You’ll need to keep informed of when and where your website is mentioned on the internet. This will allow you to gauge the results and effectiveness of the outreach effort, and focus your efforts on methods that are working.
To be informed of any media or blog mentions. To know what others commenting on your website through social networks, use Mention and Hootsuite.
6. Start gaining free links and public relations through HARO – Launching website announcement
If you’re the owner of a new website, gaining attention for your site isn’t always easy. But, using a tool such as Help A Reporter (HARO) is likely to be your best chance to get free PR immediately.
Once you’ve signed to join, you’ll receive inquiries from media outlets to your inbox every day three times. If you come across a question you’re able to address you can send an email to the journalist right away with a detailed explanation of the query and pointing them for one or two of your impressive blog posts that relate to the question.
7. Upload via an XML sitemap – Launching website announcement
A XML sitemap can be described as a file that provides search engines with an overview of the pages and content on your website. It lets Google to search your website more efficiently, which means that your site’s content will be found faster.
If you’re using your own WordPress website, you can install and download the Google XML Sitemaps plugin. If you use any other platform, you can create a sitemap using the XML Sitemaps generator, and then upload it to the root directory of your site (e.g., www.yoursite.com/sitemap.xml).
8. Learn the fundamentals of SEO – Launching website announcement
Although you don’t need be an expert in SEO to rank in search engines, it’s crucial to have a few basic elements in place. The most essential elements to put in place prior to launching your website include:
- Utilize the keywords you want to rank for (words and phrases that you would like to be ranked for) in strategically placed areas on your website including your navigation bar as well as your title tags, header tags, post titles alt image tags, etc.
- Always add new content.
- Link to your site.
- Be sure that your URLs contain words, not the symbols or numbers (this is known as the structure of your permalink).
- Check to see if your website is mobile-friendly.
If you’ve got an WordPress website, begin by installing and downloading a plugin such as Yoast SEO. This will make sure that you’ve got the fundamentals in place.
9. Install Google Analytics
With the amount of time and effort you’ll be putting into marketing your website it’s essential to be aware of the amount of visitors you’re receiving and from the sources that these visitors come from. Google Analytics is free, simple to set up, and will assist you in figuring out precisely what strategies are effective (and the ones that aren’t).
10. Make sure to add your website to Google’s Search Console
Google Search Console Google Search Console (formerly Google Webmaster Tools) is a collection of tools developed by Google to assist you with managing the performance of your website on the search engines. If Google detects any problems in your website and your site is not performing as it should, you’ll be informed.
The most crucial details you will be able to obtain once your site has been verified are:
- Links to your website.
- Manuel acts (penalties) on your website.
- If Google has difficulty accessing specific areas of your website.
- How do you know if your site is deemed “mobile-friendly.”